11.11
Slot Machine positioning
Volumes have been written on this subject, and the bickering and interchanges about where the "hot" one armed bandits are placed in a casino are still there – over 60 yrs after slot games were first placed in casinos.
The standard rule is that the very best slot games were placed just inside the entrance of the casino; so that potential players going by would see actual jackpot winners and be intrigued enough to come into the casino and play. Our conclusion is that this is no longer true.
Just about all of the large casinos presently are humongous complexes … you no longer can see inside from the sidewalk, so there is no longer a reason to position the ‘loose’ slot machine games close to any entrances.
Another standard rule is that loose slots are located on the major aisles inside the casinos, again so that more potential gamblers could see winning jackpots and be galvanized to play. Notably however, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their perspective about where to place the loose slot machines.