03.09
Slot Machine positioning
Volumes have been stated on this matter, and the contention and squabbling about where the "hot" slot machine games are located in the casino are still ongoing – over 60 yrs after one armed bandits were 1st added to the gaming floor in gambling dens.
The quintessential rule is that the best slot machines were put just inside the main entry of the casino; so that fun seekers going by would see jackpot winners … be inspired to come unto the gaming floor and play. Our view is that this is not so anymore.
Practically all of the major casinos these days are mammoth complexes … you no longer can see inside from the sidewalk, so there is no longer a reason to have the ‘loose’ slots near to any entrances.
Another classic rule is that loose slots are installed on the major aisles inside the casinos, again so that more persons could see winning jackpots and be inspired to play. However, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their perspective about where to place the loose one armed bandits.