07.28
Slot Machine positioning
Books have been said on this item, and the conflict and discourse about where the "hot" video slots are positioned in a casino are still on-going – over 60 years after slot games were first placed in gambling dens.
The classic rule is that the most favorable slot machine games were located just inside the main foyer of the casino; so that casino fanatics going by would be able to see real jackpot winners … be enthralled to come unto the gaming floor … play. Our attitude is that this is definitely no longer true.
Many of the big name casinos today are colossal complexes and it’s no longer possible to see inside from the sidewalk, so there is no longer a reason to situate the ‘loose’ slot games near to any exits.
Yet another classic rule is that loose slots are put on the major aisles in the casinos, again so that more potential players could see winning jackpots and be encouraged to play. Importantly though, we find that this also is no longer a universal rule.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Nowadays, casinos are constantly changing their perspective about where to place the loose slot machines.
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